This directly correlates to our readings about information and how it is depicted to audiences. This game's trailer is just one of many trailers today that you see depicted to the audiences that will be most likely to go for the game. They also ploy the girl gamer by showing in game that the game will have female characters for the first time in the franchise! This game is AWESOME!
I like how you chose the Call of Duty tailors mostly because I have been seeing them all over TV recently. I defiantly understand where you are going when you say that they are depicting a type of audience. I have seen the first one a few times on TV and I think that this ad is more geared to the "stereotypical" gamer. Not to make generalizations but people that you normally wouldn't see in combat. I really like the second ad mostly because I'm not a gamer but I do enjoy playing a video game every once and a while. I know that in my family we would make out Saturday or Sunday mornings our Mario Kart mornings, we eventually graduated to Halo (multi-player) and Wii games. The second ad is defiantly geared more towards everyone. There are young people to older people, women and men, professional workers to the average Joe. The second ad also made me laugh when they were intimidating the guns because that is how my family gets when we play Halo. I do feel like these ads are two great examples of how they can advertise for anyone.
I find it interesting that so far none of the Call of Duty games have featured a woman in combat up until Ghosts in 2013, and yet women have been serving in armies all around the world for much longer. This trend is definitely a reflection of who the majority audience is - males. The stereotype is persisted by the companies by how they advertise their games. I do own a couple Call of Duty games myself, but honestly I'm more of a RPG and Adventure lover, and I potentially wouldn't dabble in shooters were it not for my boyfriend (I'm really awful - seriously). Even so, when chances comes when I leave my headset on after playing in a party with my boyfriend, I would say the occasional curse when I die, and usually the other players (typically male) would zero in on me like some exotic animal "Is that a lady????" Perhaps my own situation perpetuates the notion that Call of Duty is primarily a male game. However, I absolutely love the idea of women FINALLY being in a shooter other than Metroid. This franchise doesn't exactly need advertisements as flashy as the ones that exist out there because of its ongoing success and huge following, but live action video game trailers are typically very successful in attracting a specific demographic. I think this has a lot to do with adding realism to the already "realistic" games. The first advertisement is an embodiment of this idea. However the second advertisement opens up the horizons, introducing both genders and an older target audience. This expansion of audience may be better on paper, but could potentially backlash for the avid fans who have already established their identity within the franchise.
I like how you chose the Call of Duty tailors mostly because I have been seeing them all over TV recently. I defiantly understand where you are going when you say that they are depicting a type of audience. I have seen the first one a few times on TV and I think that this ad is more geared to the "stereotypical" gamer. Not to make generalizations but people that you normally wouldn't see in combat. I really like the second ad mostly because I'm not a gamer but I do enjoy playing a video game every once and a while. I know that in my family we would make out Saturday or Sunday mornings our Mario Kart mornings, we eventually graduated to Halo (multi-player) and Wii games. The second ad is defiantly geared more towards everyone. There are young people to older people, women and men, professional workers to the average Joe. The second ad also made me laugh when they were intimidating the guns because that is how my family gets when we play Halo. I do feel like these ads are two great examples of how they can advertise for anyone.
ReplyDeleteI find it interesting that so far none of the Call of Duty games have featured a woman in combat up until Ghosts in 2013, and yet women have been serving in armies all around the world for much longer. This trend is definitely a reflection of who the majority audience is - males. The stereotype is persisted by the companies by how they advertise their games. I do own a couple Call of Duty games myself, but honestly I'm more of a RPG and Adventure lover, and I potentially wouldn't dabble in shooters were it not for my boyfriend (I'm really awful - seriously). Even so, when chances comes when I leave my headset on after playing in a party with my boyfriend, I would say the occasional curse when I die, and usually the other players (typically male) would zero in on me like some exotic animal "Is that a lady????" Perhaps my own situation perpetuates the notion that Call of Duty is primarily a male game. However, I absolutely love the idea of women FINALLY being in a shooter other than Metroid. This franchise doesn't exactly need advertisements as flashy as the ones that exist out there because of its ongoing success and huge following, but live action video game trailers are typically very successful in attracting a specific demographic. I think this has a lot to do with adding realism to the already "realistic" games. The first advertisement is an embodiment of this idea. However the second advertisement opens up the horizons, introducing both genders and an older target audience. This expansion of audience may be better on paper, but could potentially backlash for the avid fans who have already established their identity within the franchise.
ReplyDeleteAlice Lee